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Auto dealer noted for community service, industry accomplishments

Barbara Moses Atkins, dealer manager at Moses Honda Volkswagen in Huntington, was announced as a nominee for the 2013 Time Dealer of the Year Award by the internationally known magazine earlier this month.

Atkins is one of a select group of dealer nominees from across the United States who will be honored at the 96th annual National Automobile Dealers Association Convention and Exposition on Feb. 9 in Orlando, Fla.

Todd Larsen, executive vice president and group president, Time Inc. News and Sports, and Tim Russi, executive vice president, North American Auto Operations, for Ally Financial, made the announcement of Atkins' nomination on Nov. 1 in New York.

"Auto dealers play such an important role in the strength of local communities across the United States," said Russi in a media release.

"They are involved in many philanthropic endeavors, contributing their time and money to improving the lives of people in need. Ally is proud to support and honor these extraordinary dealers and the important roles they play in making their communities better places to live and work," Russi added.

In its second year as exclusive sponsor, Ally, an automotive financial services company, will recognize each of the dealer nominees and their community efforts by contributing $1,000 to each nominee's charity of choice.

Nominees will also be recognized on the recently launched website, AllyDealerHeroes.

com, which highlights the philanthropic contributions and achievements of automobile dealers across the country.

The Time Dealer of the Year Award is regarded as one of the automobile industry's most prestigious and highly coveted honors. Recipients are among the nation's most successful auto dealers who also demonstrate a longstanding commitment to community service.

Atkins was chosen to represent the West Virginia Automobile & Truck Dealers Association in the national competition, one of only 57 automobile dealers from 17,000 nationwide who have been nominated for the 44th annual award.

The award is sponsored by Time, in association with Ally Financial and in cooperation with NADA.

A panel of faculty members from the Ross School of Business at the University of Michigan will choose one finalist from each of the four NADA regions and one national Dealer of the Year, prior to the NADA convention in February.

"While I value the special relationships I have developed with my customers, both old and new, and the satisfaction of their returning to our dealership over the years," Atkins said, "I can honestly say my biggest reward is the satisfaction coming from working with my special employees that have become part of my family."

A 1972 graduate of Huntington High School, Atkins earned a Bachelor of Science degree, cum laude, in math from the University of Tennessee in Knoxville in 1976.

During high school and college, she worked in various capacities at the dealership, which was founded by her father, Jackson F. Moses, more than a half-century ago.

"I started as a girl taking care of the Coke machines, which taught me about inventory control, pricing and profit margins," she said.

After she completed college, Atkins worked for an oil company in Ashland, Ky., before leaving to raise her children.

She returned to the business workplace by becoming the Moses Honda manager in 1994 and adding the Volkswagen line in 1997.

Currently, Atkins, her two brothers and her nephew also run dealerships under the Moses Automotive Group, with locations in Huntington, Charleston, St. Albans, South Charleston and Teays Valley.

Atkins works hard to extend her nurturing spirit to the community, having served on the boards of the Hospice of Huntington, Huntington Museum of Art and the Marshall University Yeager Scholars.

She has provided a new car to a member of Marshall University's athletic coaching staff since 1995.

The Moses family has received awards for its generous contributions to the Emogene Dolin Jones Hospice House of Huntington, where the entrance lobby is named for their mother, Sue, and Marshall University's Erickson Alumni Center, Foundation Hall, where the boardroom is commemorated for their father, who was a graduate. Her family has been a supporter of the school for more than 50 years.

She has three children.

Atkins was nominated for the Time Dealer of the Year Award by her industry peers, and the nomination was submitted by Ruth Lemmon, president of the West Virginia Automobile and Truck Dealers Association.

"Barbara has just been an outstanding representative of the automotive industry for years," Lemmon said last week. "She's been very involved in the West Virginia Automobile and Truck Dealers Association, and, as a matter of fact, is the past chairwoman.

"Her peers have recognized her and her contributions to the industry. I certainly was delighted to be able to add my name to her nomination. She's just an exemplary businesswoman and certainly at representing the auto industry," said Lemmon.

Moses Honda Volkswagen is located at 5210 U.S. Route 60 in Huntington. For more information, call 888-414-7351 or visit the dealership's websites, or ;


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